Idalabs - Make craftsmanship digital!
Contact usBook a demo

Software is our craft!

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Here is how you can
reach us:

Phone:
+49 431 259 4021 0

Email:
info@idalabs.de

Greetings from the Baltic Sea! We are the IDALABS team and make the trades future-ready with digital tools.

At IDALABS you will find the right software solution and a partner who guides you through digitalization from A to Z - flexible, solution-oriented, and on equal footing. Our ERP system IDA optimizes your entire value chain in the trades and production so you can achieve more with joy in your daily work.

2017

founded

30+

digital experts

2.104

active IDA users

1.326.057

lines of code written

11.712

projects created in IDA

31.152

liters of MioMio Ginger Mate since founding

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Let's discuss how we can move your business forward!

Our digital advisors are happy to help in person. Email us or call directly — we will find the right digital tools for you and your team.

chenoa.wanschura@idalabs.de

Where we come from: The IDALABS founders

IDALABS founders Alexander Westen and Tobias Guertler stand in front of large windows in the Kiel IDALABS office and laugh at the camera. Alexander wears a shaved head, short beard, and a black T-shirt. Tobias wears short, salt-and-pepper hair, a trimmed beard, and a blue turtleneck.

In 2014, our founder Tobias Guertler wrote the first version of an inventory management software - initially as a hobby and out of enthusiasm for digital tools. With more than 20 years of experience in IT and logistics, he knew that many construction-trade businesses struggled with complex and error-prone processes. A smart, simple digital solution was needed.

In 2017, Tobias' idea became IDALABS GmbH, founded together with software developer Alexander Westen. What started as a tool for inventory management evolved, in close collaboration with trades companies, into our IDA: a comprehensive ERP system (Enterprise Resource Planning) that can digitally control every workflow in trades and production. Today a team of more than 30 digital professionals drives digitalization in the trades with expertise and passion.

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Customer-focused
You are at the center of everything we do. We advise you transparently, accompany your digital project personally, and develop IDA based on the needs of your industry.
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Owner-managed
Our founders lead IDALABS with heart and foresight. Clear structures, short decision paths, and a culture built on team spirit drive us.
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Independent
We belong to ourselves - and to you. Without external shareholders, we focus on what matters: the best solutions for your business and your success.
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Future-ready
With IDA you are ready for what comes next. Regular updates, smart integrations, and modern technologies keep you flexible and confident in a changing industry.
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Highly qualified
Our experts understand software - and the trades. With technical excellence, years of experience, and a clear focus on what matters, we deliver successful digital projects.
IDALABS founder Tobias Guertler smiles at the camera. He has short, salt-and-pepper hair, a trimmed beard, and a blue turtleneck.

Tobias Guertler

Founder and Managing Director

Tobias Guertler founded IDALABS in 2017 and brings more than 25 years of IT experience. Before IDA, he ran another IT company and digitized global business processes as a process manager in the logistics industry. At IDALABS, Tobias focuses on sales, customer support, and strategic development."I can get very passionate about eliminating wasteful processes: chaotic paperwork, the same data captured ten times across different tools - that is no longer acceptable for any business. With IDA, I want to make the principles that work at enterprise level accessible to the trades. That only works with a solution that is end-to-end and holistic."
Portrait of IDALABS founder Alexander Westen. He wears a shaved head, a short beard, and a black T-shirt.

Alexander Westen

Managing Director

Alexander Westen has been Managing Director at IDALABS since 2018. With a Bachelor in Business Informatics and a Master in IT Management, he brings deep technical expertise. Before IDALABS he led an international developer team at a Canadian consulting company. Today he ensures our technology runs smoothly - from architecture to software quality."Technical innovation is never an end in itself for me - it must noticeably relieve the trades. We do not improve IDA just because we love tech, but because we want the greatest possible benefit for our customers. That is how a growing ecosystem emerges instead of rigid software. With sustainable, maintainable software architecture we deliver maximum efficiency for the trades."

Who we are: Your contacts at IDALABS

Our IDA team is happy to help. Feel free to use our contact form to get in touch. We will make sure your request reaches the right person.


Go to contact form

Sales

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Chenoa Wanschura

International Sales

chenoa.wanschura@idalabs.de
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Peter Prinz

Sales Germany/ DACH region

peter.prinz@idalabs.de+49 (0) 173 259 2933
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Sudenur Simsek

Partner management

sudenur.simsek@idalabs.de

Project management

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Björn Fiedler

Projektmanagement

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Gesa S. Krause

Projektmanagement

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Joshua Winkelmann

Key Account Management

Service

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Christian S. Duus

Service

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Daniela Roscher

Service

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Electra Kausch

Service

Giovanni A. Paar smiles at the camera. He wears black glasses, a dark blue shirt, and has short brown hair.

Giovanni A. Paar

Service Team Lead

Johanna Reihs looks friendly at the camera. She has shoulder-length blond hair and wears a black shirt.

Johanna Reihs

Service

Patrycja Kupic smiles at the camera. She has dark blond curls and wears a black turtleneck sweater.

Patrycja M. Kupic

Service

Sarah Guertler stands in front of a window facade and smiles at the camera. She has brown hair tied in a ponytail and wears a black turtleneck sweater.

Sarah Gürtler

Service

Svenja Cichon stands in front of a window facade in an office. She wears her hair up with bangs and a black shirt.

Svenja C. Cichon

Service

Alexander Westen, Managing Director at IDALABS, sitting at a desk and working on a computer. In the background, the IDA office can be seen with other team members at their workstations.

Apply now!

Would you like to actively shape the digital transformation of the construction trade? Do you enjoy developing innovative ideas for digital tools, testing new solutions, and working with your team to continuously advance a state-of-the-art ERP system?

Then you’re exactly right with us! We are always looking for dedicated talents in computer science, sales, and marketing who want to grow together with us. At IDALABS, you can expect exciting customers and projects, plenty of opportunities for professional development, a team where work is genuinely enjoyable, and real appreciation for your ideas. Even if there is no suitable position open at the moment, we look forward to receiving your unsolicited application.

Discover our open positions now and become part of a great team!

Apply now

We support the construction trade and its suppliers on their digital journey.

Agile Teams
Our IDA project teams work in an agile, self-organized, and flexible way. Short iterations, flat hierarchies, and direct communication allow us to move fast and respond quickly – always focused on delivering maximum value for you.
Continuous Improvement
We keep moving – in our software, our processes, and as a team. Through regular updates and constant alignment with the needs of the construction trade, we ensure that IDA stays in the fast lane. Our motto: No day without improvement.
Acting with Courage
We believe in action over talk: we implement new ideas quickly, test innovative solutions hands-on, and continuously explore new technologies – always with a clear focus on priorities and the bigger picture.
Use It Ourselves & Recommend It
We only recommend what truly convinces us. That’s why the entire IDALABS team uses our ERP software every day as a working tool. This way, we ensure everything works perfectly – for us and for you.

What we like ♥

A cloud made of wood and moss. In the center, a cordless screwdriver is carved out.
On a gray pinboard, many white cards are pinned. They are grouped into three sections labeled “to do”, “active”, and “done”.
An IDALABS employee sits on a mountain summit looking down into a green, forested valley. He wears a black cap and a hiking backpack. Snow‑covered peaks are visible in the background.
Colorful snippets of source code appear on a black background.
Eleven men and women stand in front of a lit screen, including IDALABS founders Alexander Westen and Tobias Gürtler. They proudly hold their trophies for the “Best of Digitales S.H.” award.
An IDALABS employee pins a small flag to a map of Germany. The flags mark the locations of our customers.
Lennart Leopold sits at a desk wearing a headset during a customer support call.
Nine large pizza boxes with different toppings are spread out on a table.
A young man and woman work together at a standing desk, smiling at a computer screen. A red IDALABS banner is visible in the background.
Several pairs of shoes stand in an office wardrobe. An employee is switching from street shoes into IDALABS branded slides.
Three young men sit in a lounge corner of the IDALABS office and chat. One holds a coffee cup, with a black laptop on the table between them.
A young woman and two young men sit at a table and work together on a laptop. They wear casual clothes and have drinks in front of them.
Seven men and women stand with IDALABS founder Tobias Gürtler in front of banners reading “Digital Challenge”. They smile and give thumbs up.
A young man is seen from behind editing code on a computer screen. In the background, other IDALABS employees are working and a red IDALABS banner is visible.
IDALABS logo